40% discount for CASH || 5 YEARS post-payment plan || EASY FLIP |DISTRESS

Type

Apartment

Purpose

Sale

Furnishing

Unfurnished

Updated

21st September 2026

Completion Status

Off-Plan

Payment Plan

100/0

Handover

Q3 2027

Developer

77 Shades of Green Real Estate Development

Project Name

77s Tower

77S TOWER is a premium mixed-use development in Business Bay, Dubai, positioned in one of Dubai’s most premium and highly sought-after central locations.
The project offers 1BR and 2BR apartments, lofts, 3BR and 4BR penthouses, 5BR sky villas, offices and retail spaces, creating a strong combination of residential and commercial investment opportunities.
The project is ideal for investors looking for a prime central Dubai address, strong rental demand, flexible payment options, luxury positioning and long-term capital appreciation potential.
Investment Highlights
Current 1BR Offers: from approx. AED 1.19M
Current 2BR Offers: from approx. AED 1.77M
Office Options: from approx. AED 720K on selected inventory
Unit Types: 1BR & 2BR Apartments, 2BR Lofts, 3BR & 4BR Penthouses, 5BR Sky Villas
Commercial Options: Offices & Retail Spaces
Initial Payment: from 20%
Standard Payment Structure:
20% Down Payment
80% During Construction / Pre-Handover
Selected Current Offers:
50% During Construction
50% Post-Handover
Additional selected inventory may offer:
1% Monthly Payment Options
Extended Post-Handover Structures
Cash Discount Options
Handover: selected current inventory is marketed for Q3 2027; final unit schedule should be confirmed before publication
Developer: 77 Shades of Green Real Estate Development
Location: Business Bay, Dubai
Ownership: Freehold
Furnishing: Semi-Furnished
Kitchen Concept: Convertible Open / Closed Kitchen
1BR Sizes: approx. 876–1,241 sqft
2BR: approx. 1,447 sqft
3BR Penthouses: approx. 3,300 sqft
4BR Penthouses: approx. 3,400 sqft
5BR Sky Villas: approx. 6,500 sqft
Expected ROI: strong rental potential due to Business Bay’s premium central positioning, subject to purchase price and achieved rent
Capital Appreciation: Strong long-term potential due to Downtown proximity, established infrastructure and limited premium central land supply
Why Investors Like This Deal
The strongest investment story behind 77S TOWER is its location.
Business Bay is one of Dubai’s most premium residential and commercial addresses, positioned directly beside Downtown Dubai and surrounded by luxury hotels, corporate offices, fine dining and major lifestyle destinations.
Residents are positioned close to Burj Khalifa, Dubai Mall, Dubai Canal and DIFC, creating strong appeal for executives, entrepreneurs, professionals and international tenants.
Another important advantage is the size of the residences.
1BR apartments can reach more than 1,200 sqft, while the project also offers large lofts, penthouses and 5BR sky villas, creating a more spacious proposition than many new central-Dubai developments.
Selected current inventory is also being marketed with 50% post-handover structures, while some offers include monthly-payment and cash-discount options.
For rental demand, the project can attract professionals and executives working across Business Bay, Downtown Dubai, DIFC and surrounding central business districts.
For capital appreciation, Business Bay benefits from its prime location, developed infrastructure and increasing scarcity of central development land.
Location & Connectivity
Business Bay, Dubai
One of Dubai’s Most Premium Central Locations
Adjacent to Downtown Dubai
Close to Burj Khalifa
Close to Dubai Mall
Close to Dubai Canal
Close to DIFC
Close to Dubai Design District
Easy access to Sheikh Zayed Road – E11
Easy access to Al Khail Road – E44
Convenient connectivity toward Dubai International Airport
Central access to Dubai’s major business and luxury districts
Amenities
Swimming Pool
Fully Equipped Gym
Yoga Area
BBQ Deck
Kids’ Play Area
Jogging Track
Sky Garden
Gaming Room
Billiards Room
Library
Trampoline Park
Indoor Golf Simulator
Sports Courts
Large Outdoor Leisure Areas
Approx. 650 Covered Parking Spaces
Security & Controlled Access
Investment Advantage
One of Dubai’s Most Premium Locations
Prime Business Bay Address
20% Initial Payment
Selected 50% Post-Handover Options
1% Monthly Options on Selected Inventory
1BR from approx. AED 1.19M
2BR from approx. AED 1.77M
Semi-Furnished Residences
Large Apartment Layouts
Residential + Commercial Opportunities
Freehold Ownership
Strong Executive Rental Catchment
Close to Downtown Dubai
Close to Burj Khalifa & Dubai Mall
Long-Term Capital Appreciation Potential

Posted on: 21st September 2026