Job Details
Job Title: Social Media & Meta Ads Executive — E-commerce Brand
Location: Dubai, UAE (flexible)
Job Type: Part-Time or Full-Time (open to both)
Working Hours: 3–4 hours/day minimum, 6 days/week (part-time) — full-time candidates also welcome
About Us:
We're a growing UAE-based e-commerce brand selling curated children's books, skill development games, activity kits, STEM products, arts & crafts supplies, and educational toys (ages 0–16+, now expanding into adult books). We're a few months into our journey and looking for someone hands-on to manage our social media and paid ads as we scale.
The Role:
We need a Social Media & Meta Ads Executive who can independently manage our Instagram presence and run our Meta advertising campaigns. This is a hybrid role — half content, half performance marketing — for someone who understands both sides and can move between them daily. Open to both part-time and full-time candidates depending on fit.
This is NOT a role where we hand you a content list every week. We want someone who brings ideas, plans ahead, and takes ownership of results.
Key Responsibilities:
Social Media Management
Plan and execute a monthly content calendar (12–16 posts/month across reels, carousels, stories)
Shoot and edit short-form video content — product access can be arranged at our Dubai warehouse
Write captions and content angles around real parent concerns — reading habits, screen-time alternatives, gift guides, age-based recommendations
Maintain a consistent, branded grid aesthetic
Collect and repurpose customer photos/testimonials into content
Respond to comments and DMs during working hours
Track monthly performance: reach, engagement, saves, shares
Meta Ads Management
Manage and optimize Advantage+ Sales and retargeting campaigns
Work toward lowering cost-per-purchase over time
Run ongoing creative testing — new ad angles, formats, audiences
Daily monitoring, with structured weekly and monthly reporting
Flag issues (ad fatigue, budget waste) proactively, not after the fact
What We're Looking For:
1–3 years of hands-on experience in social media management AND Meta Ads (not just one)
Strong videography and video editing skills preferred — comfortable shooting clean, engaging short-form video (phone or camera) and editing it into polished reels (CapCut, InShot, Premiere, or similar)
Comfortable working with a small business budget — understands that cost-efficiency matters more than big reach
Consistent daily availability (part-time or full-time)
Strong written English for captions, reporting, and WhatsApp communication
Self-starter who can work independently after an initial onboarding period
Based in UAE preferred, but open to remote candidates in a similar time zone
Nice to Have:
Experience with e-commerce or retail brands
Experience with kids, education, or family-focused products
Familiarity with Shopify
Own camera/gimbal equipment
What We Offer:
Flexible working hours, remote-friendly
Long-term growth potential as the brand scales — this can grow into a bigger role
Direct ownership of a real brand's social presence and ad performance, not just executing someone else's plan
To Apply:
Please send your CV/portfolio along with:
Links to social media accounts you've managed (before/after growth if possible)
Video/reel samples showing your shooting and editing style
Examples of Meta Ads results you've delivered (screenshots welcome)
Your availability (part-time/full-time) and earliest start date