Manager – Digital Marketing RAKBANK

via Abu Dhabi University
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https://dbzstatic-a.akamaihd.net/.dist_57bdea65498a761a7c017f61f95a268a1de927aa/ 9521154

Details: Posted on: 12th December 2017

  • Company Name: Abu Dhabi University
  • Employment Type: Full Time
  • Monthly Salary: Unspecified
  • Minimum Work Experience: 5-10 Years
  • Minimum Education Level: N/A
  • Listed By: Employer
  • Career Level: Manager


Job Description


Design and implement social media strategy aligning with business goals of RAKBANK
Responsible for day-to-day management and distribution of content across all social platforms (Facebook, Twitter, Instagram, LinkedIn etc.)
Working closely with social/digital agencies in order to design and orchestrate content across all social platforms
Handling all customer interactions via social platforms and acting as SPOC for marketing to escalate/close customer queries channels to the service excellence team
Developing ‘best in class’ campaigns and creative initiatives to increase customer engagement & connection across social community
Drive customer acquisition and lead generation through effective paid social campaigns
Capturing and analysing social data, insights and best practices to continuously improve the quality of social product
Working closely with key stakeholders and product teams to integrate social media into broader marketing campaigns
Designing in-house content & adapting creative assets for social distribution. Covering key company events and turning them into shareable social content



MBA Marketing/Marketing graduate


6+ years of experience in social media management and digital marketing
At least 2 years of working in financial services and banking.
Knowledge of SEO/SEM/Web Analytics
Knowledge of HTML, Web Design and Content Management Systems
Working knowledge of Graphical/digital design tools (Photoshop/Flash/Video Editing)

Job Details

Job Location: Dubai, UAE
Company Industry: Banking
Requirements : Employer (Private Sector)
Job Role: Marketing and PR

Preferred Candidate

Career Level: Management

Company Profile

RAKBANK, the trading name of the National Bank of Ras Al-Khaimah, is a public joint stock company, headquartered in the emirate of Ras Al-Khaimah, in the UAE. The Head Office of the bank is situated in RAKBANK Building, Emirates Rd, Ras Al-Khaimah. The bank is 52.75% owned by the Government of Ras Al-Khaimah.

Shares are publicly traded. Board consists of several members of the ruling family of the emirate of Ras-Al Khaimah and businessmen from UAE and Kuwait. The bank is engaged in providing retail and corporate banking services through a network of thirty three branches in the United Arab Emirates, but all the transactions are handled on a strictly commercial basis.

Board of Directors

H.E. Shaikh Omar bin Saqr Al-Qasimi Chairman U.A.E
H.E. Shaikh Salim bin Sultan Al-Qasimi Member U.A.E
Mr. Hamad Abdulaziz Al Sagar Member Kuwait
Mr. Abdul Aziz Abdulla Al Zaabi Member U.A.E
Mr. Yousuf Obaid Essa Al Nuaimi Member U.A.E
Mr. Ahmed Essa Al Naeem Member U.A.E
Mr. Salem Ali Abdulla Saeed Al Sharhan Al Nuaimi Member U.A.E

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