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Manager Digital Marketing

via RAKBANK
Dubai Dubai >
Jobs Jobs >
Marketing & Advertising Marketing & Advertising >
Details
https://dbzstatic-a.akamaihd.net/.dist_ada60f6802240bc38242fd73ad0d513826bdbd65/ 9521153

Details: Posted on: 12th December 2017

  • Company Name: RAKBANK
  • Employment Type: Full Time
  • Monthly Salary: Unspecified
  • Minimum Work Experience: 2-5 Years
  • Minimum Education Level: N/A
  • Listed By: Employer
  • Career Level: Manager

Description:

Job Description

Accountabilities-

Design and implement social media strategy aligning with business goals of RAKBANK

Responsible for day-to-day management and distribution of content across all social platforms (Facebook, Twitter, Instagram, LinkedIn etc.)

Working closely with social/digital agencies in order to design and orchestrate content across all social platforms

Handling all customer interactions via social platforms and acting as SPOC for marketing to escalate/close customer queries channels to the service excellence team

Developing ‘best in class' campaigns and creative initiatives to increase customer engagement & connection across social community

Drive customer acquisition and lead generation through effective paid social campaigns

Capturing and analysing social data, insights and best practices to continuously improve the quality of social product

Working closely with key stakeholders and product teams to integrate social media into broader marketing campaigns

Designing in-house content & adapting creative assets for social distribution. Covering key company events and turning them into shareable social content

Skills

Education:

MBA Marketing/Marketing graduate

Experience:

6+ years of experience in social media management and digital marketing

At least 2 years of working in financial services and banking.

Knowledge of SEO/SEM/Web Analytics

Knowledge of HTML, Web Design and Content Management Systems

Working knowledge of Graphical/digital design tools (Photoshop/Flash/Video Editing)

Job Details

Job Location: Dubai, UAE
Job Role: Marketing
Job Division: Marketing

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