CRM Executive
Confidential
Posted 4 days ago
Job Details
We are seeking a data-driven and detail-focused CRM Executive to manage the customer relationship management system and use it to drive customer engagement, retention, and lifetime value. Reporting to the Marketing Manager or CRM Manager, the successful candidate will own the accuracy of customer data and turn it into targeted, effective communication.
The core of the role is CRM system management. The CRM Executive maintains and administers the CRM platform, ensuring customer data is accurate, complete, and properly segmented, and manages data imports, exports, and integrations between the CRM and other systems such as e-commerce, POS, or email marketing platforms. Data hygiene is treated as an ongoing discipline rather than a one-time cleanup — duplicate records, outdated information, and inconsistent formatting are identified and corrected regularly.
The core of the role is CRM system management. The CRM Executive maintains and administers the CRM platform, ensuring customer data is accurate, complete, and properly segmented, and manages data imports, exports, and integrations between the CRM and other systems such as e-commerce, POS, or email marketing platforms. Data hygiene is treated as an ongoing discipline rather than a one-time cleanup — duplicate records, outdated information, and inconsistent formatting are identified and corrected regularly.
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