I am excited to apply for the E-commerce & Ads Management position. With over 9 years of experience in e-commerce growth and performance advertising, I specialize in scaling online stores through data-driven ad strategies, conversion optimization, and full-funnel marketing across Meta (Facebook & Instagram) and TikTok Ads.
Throughout my career, I have successfully delivered measurable results in the following areas:
E-commerce Growth & Scaling Managed and scaled e-commerce stores by aligning product strategy, pricing, and paid traffic with business objectives—driving consistent revenue growth and improved customer acquisition.
Meta & TikTok Ads Management Planned, launched, and optimized high-performing ad campaigns across Meta and TikTok, focusing on ROAS, CPA reduction, and profitable scaling using structured testing and budget optimization.
Product & Creative Strategy Developed winning product angles, ad creatives, UGC concepts, and copy optimized for conversion—ensuring alignment with platform algorithms and shopper behavior.
Full-Funnel & Retargeting Strategy Built and optimized complete e-commerce funnels, including prospecting, retargeting, and retention campaigns to increase AOV, repeat purchases, and customer lifetime value.
Tracking, Analytics & Optimization Implemented and optimized Meta Pixel, TikTok Pixel, Conversion API (CAPI), and event tracking, ensuring accurate attribution and data-driven decision-making.
Conversion Rate Optimization (CRO) Optimized landing pages, product pages, and checkout flows to improve conversion rates, reduce drop-offs, and maximize ad performance.
Reporting & Performance Insights Monitored KPIs such as ROAS, CAC, AOV, and conversion rates using ad platforms and Google Analytics—providing actionable insights for continuous improvement.
What sets me apart is my ability to combine paid advertising expertise with deep e-commerce understanding, allowing me to scale stores profitably while maintaining strong margins and sustainable growth.
I would welcome the opportunity to help your brand grow through strategic e-commerce management and high-performance advertising.
Thank you for your time and consideration. I look forward to contributing to your e-commerce success.