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Loyalty Programs: The Complete Guide (3rd Edition) - Back Cover Photo

AED 500

Nilofer

5.0

22 items live

Item Details

Age

Brand New

Condition

Perfect inside and out

Type

Paperback

Usage

Still in original packaging

Posted on: 5th November 2026

Description

I'm selling a lightly used paperback copy of Loyalty Programs: The Complete Guide (3rd Edition). This is the back cover photo; the book is about 1–2 years old and in good condition with minimal wear from light usage. The third edition combines academic research and industry expertise, covering the history and design of loyalty programs, case studies, loyalty technology and payments, gamification, data collection and analytics, lifecycle management and personalization, AI and generative intelligence, blockchain and Web3 loyalty, commercial modelling, operations and legal considerations, security and fraud risk, and future directions for loyalty. Includes a foreword by Thomas F. O’Toole and contributions from industry experts.

Product specifications:
- Age: 1-2 years
- Condition: Good
- Type: Paperback
- Usage: Light Usage
- Category: Books > Business/Science/Technology