تفاصيل الوظيفة
The Merchandiser (Team Leader) is responsible for supervising and coordinating field merchandising activities across assigned retail outlets, ensuring effective product presentation, optimal shelf availability, and compliance with company merchandising standards. The role involves leading and developing a team of merchandisers, monitoring field execution, and coordinating with Sales and Trade Marketing teams to enhance brand visibility and support sales objectives.
Main Duties:
1. Team Leadership & Field Supervision
- Lead, supervise, and coordinate the daily activities of the merchandising team across assigned retail outlets.
- Develop and monitor daily and weekly route plans to ensure effective outlet coverage and optimal workforce allocation.
- Monitor team attendance, punctuality, productivity, and adherence to assigned schedules.
- Provide on-the-job training, guidance, and performance feedback to ensure consistent execution of company standards.
- Identify performance gaps and implement corrective actions to improve team efficiency and productivity.
2. Merchandising Standards & Display Execution
- Ensure proper product placement and display in accordance with approved planograms, brand guidelines, and retailer requirements.
- Maximize product visibility, shelf share, and secondary display opportunities across assigned outlets.
- Ensure accurate implementation of promotional displays, pricing labels, promotional tags, and Point of Sale Materials (POSM).
- Conduct regular outlet visits to monitor merchandising standards and ensure compliance with agreed display requirements.
- Support the implementation of new product launches, promotional campaigns, and seasonal merchandising activities.
3. Stock Availability & Inventory Control
- Monitor product availability on shelves and in backroom storage areas, coordinating replenishment with store personnel and Sales teams.
- Ensure proper stock rotation in accordance with FIFO (First-In, First-Out) principles.
- Monitor product expiry dates and promptly report near-expiry, damaged, or unsaleable stock.
- Identify and escalate out-of-stock situations, slow-moving products, and potential stock shortages.
- Coordinate with relevant departments to ensure timely replenishment and minimize stock availability issues.
4. Reporting, Monitoring & Performance Management
- Conduct regular field visits and merchandising audits to assess outlet coverage, product availability, display quality, and team performance.
- Monitor merchandising KPIs, including outlet coverage, planogram compliance, shelf share, and promotional execution.
- Prepare and submit accurate daily and weekly field activity reports using approved reporting systems and mobile applications.
- Monitor competitor activities, pricing strategies, product launches, and promotional campaigns, sharing relevant market insights with Sales and Trade Marketing teams.
- Identify operational challenges and recommend improvements to merchandising processes and field productivity.
5. Retailer Relationship Management
- Maintain effective working relationships with store managers, department supervisors, and retail outlet personnel.
- Coordinate with retail staff to facilitate product replenishment, display arrangements, and promotional activities.
- Address merchandising-related concerns and escalate unresolved issues to the relevant departments.
Job Requirements:
- Strong leadership, team supervision, and people management skills.
- Good communication, interpersonal, and coordination skills.
- Sound knowledge of FMCG merchandising practices, retail execution, and planogram compliance.
- Understanding of stock rotation, FIFO procedures, expiry management, and product availability.
- Ability to monitor team performance against operational targets and KPIs.
- Proficiency in using mobile reporting applications and basic MS Office applications, particularly Excel.
- Good command of English; Arabic and other languages are an advantage.
- Strong organizational, problem-solving, and time-management skills.
- Ability to work in a field-based environment and support merchandising activities.
Qualifications:
- High school diploma or bachelor’s degree in Business Administration, Marketing, or a related discipline.
- 2–4 years of hands-on merchandising experience within the FMCG industry, including at least 1–2 years in a supervisory, team leader, or senior merchandiser capacity.
- Valid UAE driving license is required.
- Ability to travel between assigned retail outlets across Dubai and other designated territories as required.