جاري التحميل
يكتب...
بحث
 
+

Digital Loyalty Manager

بواسطة Al Tayer Group
دبي دبي >
وظائف شاغرة وظائف شاغرة >
بضائع التجزئة و المستهلك بضائع التجزئة و المستهلك >
التفاصيل
https://dbzstatic-a.akamaihd.net/.dist_a95b13ef4f21b4a9a56517c4ae7ba610ff5903db/ 9460824

التفاصيل: نُشِر بتاريخ: 14 ديسمبر 2017

  • اسم الشركة: Al Tayer Group
  • نوع التوظيف: دوام كامل
  • الراتب الشهري: غير محدد درهم
  • الحد الأدنى من خبرة العمل: 0 - 1 سنة
  • الحد الأدنى من مستوى التعليم: غير محدد
  • صاحب الإعلان: صاحب العمل
  • المستوى المهني: مدير

الوصف:

Working across the product lifecycle, the Digital Loyalty Manager is accountable for delivering key, prioritized parts of the digital loyalty strategy guided by customer, commercial and technical innovations.This role will work cross-functionally with operations, product, development and business stakeholders to lead the successful delivery of the loyalty programme's vision in the digital landscape.This position will also measure the product post-launch to ensure efficiency, customer adoption and satisfaction.

Strategic Responsibilities:

Transforming the Omni-channel capabilities across platforms (in-store and online) for the loyalty programme to stand out in a crowded loyalty landscape through clear USPs that enable the business outcomes of providing high levels of member engagement, and strong commercial performance
Responsible for creating a seamless and personalized digital experience through the loyalty programme, that is engaging, valuable and fun for members across product management, ecommerce and user experience
Champion the digital loyalty roadmap and prioritization of new features; provide input to the annual product lifecycles including roadmap, backlog grooming and launch as well as the enhancement and extensibility of existing Loyalty products and services
Partner with Technology and Digital Products teams to provide guidance and recommendations to markets to drive loyalty innovation and growth based on the programme's road map timing.
Deliver and update the multi-year digital loyalty roadmap, including customer journey, benefits, customer KPIs and drive new and dynamic digital initiatives to our existing base of members while reaching out to new prospect members
Deliver a point of view on best-in-class digital loyalty practices and technologies, based on customer insights, customer-level testing and analytics and market and competitive data with the goal of driving incremental customer loyalty and financial value
Be the brand voice and advocate when managing all third party relationships required to execute the digital loyalty program
Functional Responsibilities:

Champion the digital loyalty roadmap and prioritization of new features; provide input to the annual product lifecycles including roadmap, backlog grooming and launch as well as the enhancement and extensibility of existing loyalty products and services
In line with the loyalty programme strategy and design, seek out and exploit digital loyalty programme development opportunities, innovation and gamification to drive customer acquisition and penetration within the business portfolios
Conceptualize and launch loyalty digital platforms and initiatives, from business case development, user story creation, prototyping and piloting, through activation
Work as the custodian of loyalty programme's presence and member engagement across all digital platforms such as mobile app, Clientelling, social media, websites and in-store tech for loyalty etc.
Provide digital loyalty programme development roadmap definition and requirements to the Digital Product team for development. Serve as a key stakeholder in the review process
Work closely with stakeholders to ensure all dependencies and impediments are understood so new features can be released in a timely manner
Highlight product features and improvements in a manner clearly understandable to the development team
Drive sprint planning and demo meetings to track and monitor sprint achievement, as well as to scrum team
Define and execute go-to-market strategies for the digital loyalty initiatives across all participating brands and markets;and training plans, working with marketing, operations, change management and development teams
Collaborate with IT to develop appropriate capital budget investments to support and grow the digital initiatives of loyalty programme
Partner with peers and senior management team to share best practices and collaborate on emerging trends
Formulate and enhance the digital strategy by staying up to date on Loyalty technologies and trends
Work with project teams and sub-teams to develop and implement digital loyalty enhancements and products. Manages these projects in accordance with loyalty programme's established program methodologies. Ensures that multiple projects meet specified timelines and deliver expected results.

Post - graduate degree

انشره مع الأصدقاء

 
الموقع غير محدد