تفاصيل الوظيفة
Position Summary
We are seeking a creative, dynamic, and experienced Social Media Manager to lead our real estate brokerage's social media presence in Dubai/Abu Dhabi.
The ideal candidate has proven experience managing social media for a real estate brokerage. They understand the UAE property market, including off-plan and secondary (resale) sales, and can turn property listings, project launches, and market insights into engaging, informative, lead-generating content.
This role suits someone creative, trend-aware, confident, well-spoken, and commercially minded, and who can represent a premium real estate brand professionally across all digital platforms.
Key Responsibilities
Social Media Management
• Develop, manage and execute the company's social media strategy across Instagram, TikTok, Facebook, LinkedIn, YouTube and other relevant platforms.
• Manage daily activities, including content planning, scheduling, publishing, community engagement and monitoring.
• Build and maintain a monthly content calendar aligned with sales targets, project launches and marketing campaigns.
• Track social media trends, algorithm changes, emerging platforms, and audience behavior to keep the brand relevant and competitive.
• Ensure all content reflects the company's premium, professional and trustworthy brand image.
Content Strategy & Creation
• Conceptualize creative content for Reels, Stories, posts, videos, property tours, market updates, client testimonials and promotional campaigns.
• Work closely with brokers, team leaders, photographers, videographers, designers and management to produce high-quality content.
• Showcase listings, off-plan launches, developer projects, completed transactions, communities and the overall client experience.
• Present complex property information, such as payment plans, handover timelines, fees and investment returns, clearly and appealingly.
• Develop innovative content ideas that increase brand awareness, engagement, property inquiries and lead conversion.
Real Estate Content
• Maintain strong, up-to-date knowledge of the Dubai and wider UAE property market, including off-plan, secondary and luxury segments, key communities and developers.
• Stay informed about market trends, new launches, pricing movements, regulations, and investor interests.
• Ensure all property content is accurate and complies with applicable regulations, including advertising and permit requirements set by the relevant authorities.
• Work with brokers and the sales team to present property and project details accurately.
Brand Representation & Engagement
• Maintain a consistent, sophisticated brand voice and visual identity across all channels.
• Respond professionally and promptly to comments, direct messages, and inquiries, and pass qualified leads to the sales team.
• Monitor online feedback and reviews, and identify ways to improve client engagement and brand perception.
• Represent the company with a polished, confident and professional presence when appearing in or supporting content.
Performance & Analytics
• Monitor and analyze performance, including engagement, reach, follower growth, leads, and conversions.
• Prepare regular performance reports with recommendations for improvement.
• Identify successful content formats and campaigns, and keep refining the strategy based on results.
• Work closely with management and the marketing team to align social media activity with business and lead-generation goals.
Qualifications & Experience
• Proven experience as a Social Media Manager, Social Media Specialist, Digital Marketing Executive, or similar role.
• Prior experience managing social media for a real estate brokerage, developer,r or premium property brand is strongly preferred.
• Hands-on expertise in major platforms, particularly Instagram, TikTok, Facebook, LinkedIn, and YouTube.
• Strong understanding of social media algorithms, content strategy, audience engagement and digital marketing trends.
• Good knowledge of the UAE property market, including off-plan and secondary sales.
• Strong content development and creative conceptualization skills.
• Experience working with photographers, videographers, graphic designers and influencers is an advantage.
• Familiarity with paid social advertising and lead-generation campaigns is an advantage.
• Strong written and verbal communication skills.
• Excellent command of English; Arabic or other languages are an advantage.
• Strong organizational skills and attention to detail.
• Ability to work independently, take initiative, meet deadlines, and perform in a fast-paced environment.
• Immediate availability is highly preferred.
Personal Attributes
The successful candidate should be:
• Confident, polished and well-spoken
• Highly creative and innovative
• Energetic, proactive and enthusiastic
• Professional in presentation, with an excellent personality
• Passionate about real estate, design, luxury and digital media
• Trend-conscious and naturally active on social media
• Detail-oriented and commercially aware
• Comfortable working with brokers, clients, management and creative teams
• Able to maintain confidentiality and professionalism when handling client information
• Capable of representing a premium real estate brand with maturity and professionalism
What We Are Looking For
We are looking for more than someone who can post content. We want a strategic, creative Social Media Manager who understands the UAE property market, knows what attracts and converts buyers & investors, stays ahead of digital trends, and can elevate our online presence to the highest professional and visual standard.
We will contact only shortlisted candidates for the next stage of the recruitment process.
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