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Manager, C2C Campaigns

بواسطة Dubai Health Authority
دبي دبي >
وظائف شاغرة وظائف شاغرة >
تسويق و إعلان تسويق و إعلان >
التفاصيل
https://dbzstatic-a.akamaihd.net/.dist_7f2db3fa116364daba1aa6dde6670a1a925b0dda/ 9521297

التفاصيل: نُشِر بتاريخ: 25 ديسمبر 2017

  • اسم الشركة: Dubai Health Authority
  • نوع التوظيف: دوام كامل
  • الراتب الشهري: غير محدد درهم
  • الحد الأدنى من خبرة العمل: 0 - 1 سنة
  • الحد الأدنى من مستوى التعليم: بكالوريوس
  • صاحب الإعلان: صاحب العمل
  • المستوى المهني: مدير

الوصف:

To manage the development and implementation of campaigns focused on consumer to consumer engagement and leveraging the entire social ecosystem (locally and globally) to generate highly impactful User Generated Content (UGC) as the primary source of content for marketing and promoting Dubai as a tourism destination
To evolve the current My Dubai platform and assets to its next generation stage across a wider range of social engagement platforms customized by audience segments both locally and globally by focusing on residents and visitors already in Dubai as the primary source for content development
To develop a strong base of resident ambassadors and loyal Dubai travelers that become highly influential and effective advocates for the city and deliver content that can effectively promote the destination to ultimately replace the need for brand driven communications to the market
User Generated Content: Managing and suggesting improvements to the quality of user generated content, including existing channels - Facebook, Instagram and Twitter - as well as supporting development of new channels and products including Snapchat, Periscope and Facebook live
C2C Communications: Promoting engagement and advocacy through residents (across segments and nationalities), tourists (first time and repeat), business visitors and resident expat entrepreneurs/professionals, topic specific influencers and the like, and maintaining a curated and highly engaged database of MyDubai ambassadors
Amplification: Managing the deployment of strategy to push content out both through the social eco system and on Dubai Tourism's own channels (while maintaining independence), in addition to looking at a structured broadcast, content partnership, competitions, event marketing, brand affiliation and influencer strategy to further amplify
Support the development and lead the implementation of campaigns through the year across all social channels with the aim to deliver enhanced UGC engagement and content creation, further interaction with social channels, quality enhancement of content being uploaded and how to create a longer term organic groundswell around #MYDUBAI



Qualifications :

Bachelor degree in Marketing-Communications, Digital Marketing, or related field (required)

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