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Sale and Marketing Coordinator

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التفاصيل
https://dbzstatic-a.akamaihd.net/.dist_73aa2e994b463901cc33a7799fa1d34b471ab7ef/ 10675194

التفاصيل: نُشِر بتاريخ: 7 نوفمبر 2018

  • المستوى التعليمي: ماجستير
  • خبرة العمل: 5 - 10 سنوات
  • الدوام: دوام كامل

الوصف:


Yasir Arafat

Current Location (Dubai, UAE)

• Visa Status (Visit) • Contact (اعرض رقم الهاتف)



Sales & Marketing Strategist
Hospitality Management | Client Relationship Management | Growth Hacker

Career Summary

A seasoned sales professional with proved track record of continuously exceeding internal & external customer expectations with a proactive approach to meeting deadlines and target. With a professional experience of over 5 years, I am a dynamic and highly motivated hospitality sales individual with a proven track record of outstanding performance in increasing sales and retaining customer patronage.

— Areas of Expertise —
Customer Satisfaction | Business Development | Hospitality Service Quality | Event Planning | Revenue Analysis
Customer Loyalty | Data Analysis | Market Expansion | Negotiations | Administration Skills | Sales Leads| Quotations
Closing Sales | Organizational Skills | Business Reports | Hotel Promotions | Business Relationships
Team Player | Customer Service | Interpersonal Communication | Computer Proficiency | Qualifying Leads

Languages: English & Urdu (Professional)
Professional Experience
Hospitality Experience
Responsible for a hotel's marketing and customer service strategies. Main responsibilities included attracting new guests and increased customer loyalty by creating offers, promoting the hotel at trade shows, liaising with travel agencies, and following up with clients. Highly skilled with sales orientation, persuasion and communication abilities along with business acumen and networking skills.


Luxus Grand Hotel Lahore, Pakistan
Sales Coordinator May 2017 to August 2018
 Coordinated room reservations for high-profile clientele and conducted hotel show rounds and events to solicit new business
 Prepared accurate and timely reports that meet the needs of the Sales Director and senior management.
 Identified new contacts, developed sales leads, and responded to sales opportunities for maximizing revenue
 Analyzed the overall market competitors’ strengths and weaknesses, economic trends, supply, and demand etc.
 Reviewed the hotel’s service and relationship strategy, driving customer loyalty by delivering service excellence throughout each customer experience.
 Monitored customer satisfaction regularly and resolve any outstanding issues to ensure future business
 Generated and developed sales lead and contact potential clients to build business relationships






Key Accomplishments:
 Improved Hotel’s online rankings from 89 to 11 in one year
 Monitored significant challenges associated with emerging business by adding two new clients in the portfolio which resulted in a 20% increase in the revenue stream.
Pearl Continental Hotel Lahore, Pakistan
Sales Executive January 2016 to April 2017
 Facilitated excellent customer service to build customer loyalty and client base
 Improved and retained key accounts and prospects
 Established viable sales lead through proactive networking activities
 Formulated effective correspondence and rate agreements with clients and maintained internal booking reports

Key Accomplishments:
 Achieved 15% revenue growth after product and service adjustments
 Succeeded email campaign efficiency by 12.5% through send-time analysis
 Surpassed business development by 26% through new qualifying leads

The Marmara Taksim Hotel Istanbul, Turkey
Sales Executive October 2014-August 2015
 Analyzed complex exposure data and prepared reports for sales associates regarding marketing trends in relation to prospective clients.
 Spearheaded CRM tools to track hotel performance, track the personal benchmark, store data and manage daily inventory of products.
 Completed regular reporting detailing Sales Team efforts and attained results
 Improved and created presentations illustrating highlights of the hotel for advertising, corporate conferences, and seminars

Art Vision Lahore, Pakistan
Marketing Executive Sep 2012 – Aug 2014
 Researched and analyzed market trends, demographics, pricing strategies, and other relevant information to deliver sterling support to managers and directors develop marketing plans.
 Planned, executed, and managed different exhibitions and corporate events; communicated of marketing plans, tasks, and deadlines every month including media buying, branding, ATL activities.
 Extensively coordinated with Sales Heads and incorporate/evaluate their feedback in the campaigns effectively.

Key Accomplishments:
 Designed and launched nationwide customer follow-up program to increase overall client satisfaction and achieve brand awareness to 25% and publicity to 28%.
 Won three new clients with potential revenue of PKR 13.8 M in the first quarter by delivering a strategic plan




Education and Credentials
Master of Business Administration in International Marketing
Coventry University UK, First Division-A Grade, 2015
Bachelor in Business Administration
FAST National University, Lahore, CGPA: 3.23/4.00, 2013

Professional Trainings & Workshops

Introduction to Global Hospitality Management by Coursera
Service Quality in the Hospitality Industry at Coventry Business School, UK
Workshop on 7 Habits of Highly Effective People (Management, Leadership, and Effectiveness) at Coventry Business School, UK
Successfully completed 3 Months Training on Marketing, Consumer Engagement & Sales Management in Grand Luxus Hotel, Lahore, Pakistan

Certifications
Social Media Marketing: Hospitality and Travel Professionals by Udemy
How to use TripAdvisor to grow your hotel and travel business by Al
Inbound Marketing from Hub Spot
Inbound sales from Hub Spot

Search engine Optimization from Udemy
Email Marketing from Hub Spot
Social Media Marketing from Udemy

Project Management Professional from PMI (In progress)


Awards & Honors

Winner of social reform contest, Lahore School of Economics, Pakistan.
Runner-Up, Procter & Gamble University Challenge Marketing Simulation for Pert Plus.
Secured third position in Marketplace Business Simulation for Strategic Marketing at CBS
Winner of Integrated Marketing Communications Plan on Olpers Milk Engro Foods, Pakistan.
Set up an online startup as Tutors Index and responsible for the overall website content management.

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