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Islamic Branding and Marketing: Creating a Global Islamic Business
درهم 100
تفاصيل السلعة
العمر
جديد
الحالة
ممتازة من الداخل والخارج
النوع
غلاف سميك
مدى الإستخدام
لا يزال في التغليف الأصلي
تم النشر بتاريخ: 2 سبتمبر 2026
الوصف
Islamic Branding and Marketing: Creating a Global Islamic Business
Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion.
As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as:
How is the global Muslim market structured?
What opportunities are there in Islamic brand categories, including the digital world?
What strategies should non-Muslim companies adopt in Muslim countries?
More than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more.
Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company.
Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion.
As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as:
How is the global Muslim market structured?
What opportunities are there in Islamic brand categories, including the digital world?
What strategies should non-Muslim companies adopt in Muslim countries?
More than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more.
Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company.
منطقة
دبي مارينا, دبي, الإمارات
- المحاسبة / المالية
- السيارات
- الصحة والجمال
- التنظيف /التدبير المنزلي
- الإنشاءات
- شيف / طباخ
- خدمة العملاء / مركز الإتصال
- إدارة وتحليل البيانات
- التصميم
- سائق / توصيل
- تعليم
- هندسة
- إدارة الفعاليات والمناسبات
- عامل / فنّي
- الموارد البشرية - الإدارة
- تكنولوجيا المعلومات
- خدمات قانونية
- خدمات لوجستية و توزيع
- التصنيع / التخزين
- كابتن بحري / بحار
- التسويق/الإعلان
- الاعلام,الفنون والترفيه
- الطب / الرعاية الصحية
- عقارات
- تشغيل المطاعم
- المبيعات / تطوير الأعمال
- السكرتارية / المكتب الأمامي
- الأمن /الحماية
- رياضة و لياقة
- السفروالضيافة
- أخرى
- يبحث عن عمل
English